Unique clickers tells you how many distinct visitors clicked, instead of only counting how many total clicks happened.
- Unique clickers: distinct visitors who clicked at least once.
- Repeat clickers: visitors who clicked more than once.
- Repeat rate: the share of clickers who clicked repeatedly.
- Clicks per clicker: average number of clicks from each clicker.
- Top links by unique clickers: links ranked by distinct people, not repeated taps.
Why this matters
A link with many total clicks may be clicked repeatedly by a small group. A link with many unique clickers is attracting broader interest.
How to use it
- Use unique clickers to judge broad interest.
- Use repeat clickers to judge deeper exploration.
- Use clicks per clicker to see whether visitors interact with multiple links.
- Prioritize links that attract both unique visitors and repeated engagement.